Retro Roundup: Audi punches the reset button on the car that made the brand cool.
From Mozart's Le Nozze di Figaro on down to Audi's Quattro, German speakers for centuries have abandoned their own language for Italian to express articles of passion. Quattro means "four" in the language of love, undoubtedly a better name for the driveline hardware that has come to define Audi's high-tech and sporting image than the German vier, which is pronounced "fear." Can you see the ads? "Come drive the new 5000S Fear at your Audi dealer today!"
Keep Reading: Audi Quattro Concept Meets Ur-Quattro – Feature
Related posts:
- Audi Quattro Concept Meets Ur-Quattro – Video
- Audi Quattro Concept – Auto Shows
- Audi Quattro Concept – First Drive Review
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