The American-market Cinquecento proves just as engaging as the European one.
Fiat is reentering the U.S. market in a sector that is booming and the opposite of boring, and into which its infiltrator fits perfectly. Small-car segments are growing fast, and some of the most daring bodies in the business are among the smallest: the Nissan Juke and Cube, the Smart Fortwo, even stuff like the Ford Fiesta and upcoming Chevrolet Sonic and Spark ooze personality in a way few larger vehicles do. And, of course, the Fiat 500's small, cute, and affordable approach is a near-copy of the strategy that worked so well for Mini. If the 500 can match Mini's average of around 40,000 U.S. sales a year, Fiat will be mighty pleased.
Keep Reading: 2012 Fiat 500 U.S. Spec – First Drive Review
Related posts:
- 2012 Fiat 500 U.S.-spec Photos and Info – Auto Shows
- Chrysler to Sell Electric Fiat 500 in U.S. Beginning in 2012 – Car News
- 2012 Fiat 500 Sport – Official Photos and Info
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