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The D&AD Awards: Best Of China — Part 1

The Oscars of the advertising industry are without a doubt the D&AD Awards. Some the most inspiring, innovative, creative, and game-changing ideas from all around the world compete to try and win one of the most prestigious honours of the advertising and design industry – the Black Pencil.

For those of you unfamiliar with the D&AD (Design and Art Direction). D&AD is a British chariable organisation that aims to promote excellence in design & advertising. The awards have been around for over 50 years and with every passing year the entries get better and better.

Three types of award are up for grabs:

1. Entry into the D&AD Annual – this is a great achievement in itself, as only the best pieces from thousands of entries make it to this stage

2. The Yellow Pencil – the best of the best from each category is awarded a Yellow Pencil

3. The Black Pencil – this is the most coveted prize of all, and is rarely given out – only the most "outstanding" pieces win the Black Pencil award

So that's the awards, and I hope the above description has managed to get across the magnitude of their worth. This month the 2011 awards opened for entries, the best work will be selected by a 'jury' which this year includes 12 jurors from Asia. The winners will be announced in May 2011.

This year's awards have taken a very international theme. To highlight this the D&AD president, 'Sanky' recorded a welcome speech in a staggering 16 different languages, in which he had to learn in just 2 weeks. Here...

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