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Nike China: 'Let Your Game Speak' At The 2010 Asian Games
Regular readers may remember how Nike's (耐克 – Nài kè) ambient advertising for the 2010 Asian Games (aka the Asiad) caused quite a stir amongst Guangzhou's local residents. Now that the 2010 Asiad has finished, it seems like a good time to look back at the other elements in Nike's campaign.
TV Commercial
The campaign was titled 'Let Your Game Speak' (用實力說話 – Yòng shílì shuōhuà) and targetted Guangzhou's youth. To appeal to the young audience the sportswear Goliath brought together street dance and hip-hop with popular sports such as basketball and football at various events that took place across the city.
Events
Below is a photo of the notorious residential Guangzhou estate that became the focal point of Nike's activity at the Games. Nike held a number of activities here during the tournament.
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