2014年5月19日星期一

New report details big changes for Apple stores under new boss Angela Ahrendts [feedly]



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New report details big changes for Apple stores under new boss Angela Ahrendts
// BGR

Apple Retail Boss Ahrendts Plans

Apple recently hired a new retail boss in former Burberry CEO Angela Ahrendts and 9to5Mac's sources say that she's planning a big, much-needed shakeup to Apple's retail operation. The biggest change that Ahrendts seems intent on making is adding more mobile payment integration into Apple's retail stores to blur "the lines between Apple's online and physical stores in order to improve the overall experience for Apple customers," 9to5Mac says. This comes as Apple is developing its own comprehensive mobile payments platform aimed at making it easier for iPhone and iPad owners to buy things online, most likely with the help of biometric sensors such as the iPhone 5s's fingerprint scanner.

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