Moto 360 designer: 'we wanted to hit that Whoa! mark' [feedly]

  

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Moto 360 designer: 'we wanted to hit that Whoa! mark'
// Engadget

In a live broadcast, designer Jim Wicks showed off a working version of the Moto 360 smartwatch and offered up a few pieces of information about his prized product and the philosophy behind its design. When asked about the inspiration for the 360's circular design, Wicks mentioned that the shape is an iconic one that people naturally associate with time, as evidenced by the fact that nearly 80 percent of all watches sold globally are circular. "We don't want to make consumers change for this tech," Wicks said. "We want to make this tech map to them. With a square concept you might say 'that's interesting,' but you don't hit that 'Whoa!' mark. We wanted to hit that Whoa! mark." Wicks understands that when it comes to smartwatches, fashion triumphs over functionality -- and with the Moto 360, he believes that it passes the crucial test of being fashionable enough that consumers will want to buy it.

Filed under: Wearables, Wireless, Mobile, Google

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Source: Motorola (YouTube)

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