Apple’s former ad guru explains why the iPhone 5c flopped [feedly]

Apple's former ad guru explains why the iPhone 5c flopped
// BGR
Consumer reception to the iPhone 5c has been on the whole underwhelming to say the least. Now former Apple advertising executive Ken Segall has penned a short autopsy of the iPhone 5c on his blog and comes to the conclusion that Apple's user base just has no use for cheap-looking plastic phones.

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