Steve Jobs Biographer: Apple Better at 'Execution' Than Google, Not Innovation
// Mac|Life - All Articles
Remember Walter Isaacson, the guy who wrote that bestselling biography of Steve Jobs that seemed to be everywhere in the winter of 2011-2012? Isaacson once again found himself in the spotlight earlier this month when he argued in an interview with CNBC that the "greatest innovation today" was coming from Google's offices, not Apple's. It sparked such a harsh response that Isaacson held another interview with Bloomberg this morning in which he argued that Apple is still better at turning their ideas into reality.
In his words, "I will say one thing about the comment I made about Google being the most innovative. Innovation is great, but it ain't everything. It's not the whole equation. Execution is what really matters. Apple is the best at execution." Isaacson then went on to discuss his impressions of Apple's handling of the iPhone 5c.
"I don't think Apple will ever be great at doing low end," Isaacson said. "It really makes insanely great products, to use the phrase Steve [Jobs] used 30 years ago when he launched the Mac. "You've heard Tim Cook hint about that; whether it's television or a wearable watch, I don't think Apple's going to do well trying to be in the commodity low-end race with Samsung and others."
Still, in the same discussion, Isaacson hinted that Apple needs innovation on its side. "What I think is going to have to happen is that [Apple is] going to have to figure out a whole new set of disruptive products." As Isaacson suggested, that could be the so-called iWatch, or it could be the rollout of a variation of Apple TV that runs games, thus making the current gaming console market more challenging than it already is.
Follow this article's writer, Leif Johnson, on Twitter.
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