Yesterday I wrote about how Apple puts comparatively little cash into its advertising budget, and last night on Jimmy Kimmel Live!, five-year-old Arden Hayes showed us why word-of-mouth works just as well for the folks in Cupertino. During his interview, Hayes utterly devastated Sony's attempt at product placement when he expressed preference for Apple's iPad.
Hayes, who hails from Carlyle, Illinois, is a quintessential "whiz kid" who previously appeared on Kimmel's show to wow audiences with his knowledge of U.S. presidents and his ability to recite the Gettysburg Address from memory. His original appearance proved so successful that Kimmel invited him back again -- this time to demonstrate his expansive knowledge of world geography.
But for us, the highlight of the show was when Kimmel attempted to hand him a Sony Xperia Tablet Z as a parting gift. As you can see in the video above at 5:00, Hayes wasn't impressed.
"Well, you could just give it away," Hayes said, pushing the Android-powered tablet back across the desk. "We're just planning to get an iPad for Christmas."
Smart kid, indeed.
Follow this article's writer, Leif Johnson, on Twitter.
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