Tim Cook on iPhone displays: OLEDS color saturation and brightness don't measure up

More from Tim Cook's talk at the Goldman and Sachs conference this morning. When asked about the iPhone's screen size, Cook noted that size isn't always everything and the company is more focused on delivering the best experience. He also said that consumers should think twice before shopping online with a device using an OLED display due to poor color saturation and lack of brightness. He didn't, however, rule out the possibility of a larger screen iPhone:

I don't want to say what he will do or won't do. The way companies compete is with two things, specs and price. In the camera business people say "i have the most megapixels". Do you know the speed of an AX processor? Does it really matter at the end of the day? You want a fabulous experience when you use the product. If you look at displays, some people ar focused on size. There are a few other things about the display that important. Some peole use OLED displays, the colour saturation is awful. If you buy things online, you should think twice before you depend on the colour of the OLED dislay. The retina display is twice as bright as an OLED display. I only bring these points up to say there are many attributes of a display. Apple sweats every detail. We want the best display. I thick we've got it. Im not going to comment on what we're going to do in the future.

"That's the only religion that we have, that we must do something great. We want to enrich people's lives, we sweat the details on those.

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Original Page: http://9to5mac.com/2013/02/12/tim-cook-on-iphone-displays-oleds-color-saturation-and-brightness-dont-measure-up

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