2011年7月31日星期日

BMW i Series: BMW Pushed the Envelope

BMW-i

Earlier this year I took part in a documentary series in which BMW asked questions about the Future of Mobility. We talked about existing car technology, profiled electric car technology and discussed why our driving habits as a society needed to change if we wanted to move forward. That series was a small introduction to what BMW is doing now with their new i3 & i8 concept electric vehicles. The concept vehicles and the surrounding infrastructure that BMW has planned is nothing short of visionary, which is good, because right now there is a lot of trepidation in the electric car marketplace. By addressing the issues of range anxiety and conveying that electric cars can in fact be fun to drive as well as environmentally conscious, BMW has seemingly moved how we the looked at the electric car into a different, much brighter light.






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