To most of us, Lomo is the camera brand that inspired a gazillion digital knock-offs, apps that mash and mix your cellphone photos into something that would have been rejected by every picture editor in the days of film. Today, Lomo is ready to remind us just how cool the analog approach can still be, with the brand new Lomo LC-Wide.
The new camera looks a lot like the LC-A, but comes with some extras. First is the new lens, which puts the "wide" in the name. It's a super wideangle 17mm lens, vs the LC-A's already wide 32mm. To get an idea of how wide this is, once a lens gets to 16mm it is usually a fisheye.
You can also choose some different formats. The regular, longish 35mm full-frame is still there, joined by half frame (for up to 72 shots on a roll) and square (24 x 24mm).
The specs are reassuringly crappy. The shutter speed tops out at 1/500 sec and the maximum aperture is a light-sapping ƒ4.5. ISO settings run from 100 to 1600, but you can still use any faster or slower film should you want to (I recommend Ilford's Delta 3200 black and white. It has awesome grain and I pretty much always had a roll of it in my old Leica M6).
You also get a hotshoe for flash, a tripod socket, a threaded hole for a cable release, and both program and manual exposure.
The only thing about the Lomo LC-Wide that isn't cheap is the price. It'll cost you $390/£350/€350, depending on where you are in the world. I still kind of want one, though.
Lomo LC-Wide [Lomo via Gizmodo's Kat Hannaford]
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