After iPhone 5S and iOS 7 debut, Apple customers may be nearly impossible to steal [feedly]

 
 

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After iPhone 5S and iOS 7 debut, Apple customers may be nearly impossible to steal

Apple users are already notoriously faithful to their consumer electronics brand of choice, but one industry watcher thinks Apple customers will soon be almost impossible to steal. In a recent piece, Forbes contributor Mark Rogowsky discussed how unbelievably loyal Apple customers are — for example, a recent survey found that 91% of current iPhone owners plan to purchase another iPhone — but he argued that Apple's big upcoming moves in two key areas are going to push Apple customer loyalty to the next level.

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