One of the big questions surrounding
Apple this year is whether there will be any significant market for its so-called "
iWatch" that will reportedly act as a wearable computing accessory that can complement its other mobile devices.
PCMag points us to a new survey of North American consumers from ChangeWave Research showing that roughly one in five consumers are either "somewhat" or "very" likely to buy an
Apple-branded watch when it's released. ChangeWave director of operations Andy Golub told
PCMag that interest in the still-unconfirmed "smartwatch" is a testament to
Apple's enduring brand strength with consumers and noted that "Apple's track record of delivering ultra-convenient, easy to use products with a perceived 'cool factor' is driving pre-release demand."
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