"Get a Mac" ad creator leaves TBWA/Media Arts Lab, new clients include Samsung and Microsoft

Creator of Apple's "Get a Mac" ad campaign, Scott Trattner, is leaving his role as executive creative director at TBWA/Media Arts Lab where he was responsible for the creative development of many Apple product ads from the iPod, iPhone and iPad, to Mac, iTunes and iCloud. According to Ad Age, Trattner will be taking up the same role at 72andSunny, where rather than focusing on Apple ads, he will be working as one of three creative directors with clients including Samsung, Xbox 360, Hewlett-Packard, Activision, and Nike.

"Scott's track record for creating colossal impact on behalf of his clients is second to none," said 72andSunny CEO John Boiler in a statement. "His work has not only shaped one of the biggest brands in the world, but redefined industries."

Most notably, 72andSunny was responsible for Samsung's "Next Big Thing" Galaxy S II campaign that "launches the Samsung Galaxy S II by challenging blind allegiance to Apple's inferior products". 72andSunny is also behind many Call of Duty ads and campaigns for other Activision games .

Apple's most recent ads featuring Apple Genius Bar employees, aired during the Olympic Games in London, were not well received due to their lack of focus on an actual product and the fact they assumed customers were unknowledgeable. Apple later removed the videos from both their website and YouTube channel.  

---

Original Page: http://9to5mac.com/?p=235050

Sent from Feeddler RSS Reader

Regards,

Derik Chan