Steve Jobs Dreamed of Developing an iCar

Steve Jobs at the 2010 iPad event in San Francisco. Photo: Jon Snyder/Wired

J.Crew CEO and Apple board member Mickey Drexler revealed some never-before-heard insights into Steve Jobs' plans and goals at Fast Company's Innovation Uncensored conference last month. Apparently, Jobs had dreamed of one day taking Apple onto our public roadways with a sleek, well-designed car.

"Look at the car industry; it's a tragedy in America. Who is designing the cars?" Drexler said. "Steve's dream before he died was to design an iCar."

What an Apple car would look like, we'll never know. Drexler said Jobs never ended up designing the dream vehicle. Apple's CEO did help design a few other vehicles, though, including a luxury superyacht and a private jet (not to mention having a hand in iconic Apple products like the iMac, iPhone and iPad).

Drexler also made a statement that could potentially corroborate the seemingly endless supply of Apple television rumors: "The living room they're dealing with at some point in the near future."

Of course, Apple's already got a living room presence with its Apple TV set-top box, so Drexler's ambiguous statement could reference that — or just about anything else.

Watch excerpts from Drexler's conference appearance below.

---

Original Page: http://www.wired.com/gadgetlab/2012/05/steve-jobs-dreamed-of-icar/

Sent from Feeddler RSS Reader

Regards,

Derik Chan