Get the most out of keeping your photos in Google's cloud with these pro tips
Google's photo-management software comes in two flavors: desktop software you install on your Mac and an online version called Picasa Web Albums. While you'll want to sort, organize, tag, rate, and edit the gigabytes of digital photos you've collected on your desktop, Picasa's Web Albums interface makes publishing and collaborating on those photos easier.
Make Your Photo Albums Collaborative
Pool your event photos easily with Picasa.
When you've taken photos at an event—say, a wedding—everyone's got their own pictures, and they're not always stored in the same place. But when you share a photo album in Picasa Web Albums, you can allow others to edit the photos in it, as well as add new photos to make that album collaborative. In both Picasa and Picasa Web Albums, choose an album or folder of photos, and click the Share button at the top. In the Share Photos dialog, enter the email addresses of the people you want to see the album, and check the "Let these people contribute to my album" box to grant them permissions. Now your collaborators can add and edit photo captions, apply name tags, edit the photos themselves, and add photos to the album. Just remember that any photos added by collaborators will count toward your Picasa storage quota.
Automatically Sync Photos (and Edits)
Sync your edits automatically.
Once you publish a photo album in Picasa Web Albums, you don't have to re-upload an image by hand every time you change a caption, add a name tag, or crop a photo. Instead, you can automatically sync changes to photos. To do so, go to the desktop app and select an album or a folder of photos. Toggle on the "Sync to Web" control and sign into your Google account. Now, configure your sync settings—what size photos should be, whether or not they should have a watermark, whether they should be public or private—and start automatically syncing that local album to Picasa Web Albums.
Upload Photos Via Email
You don't have to wait until you're back at your Mac to upload to Picasa.
Sure, you can upload photos to your online albums from within Picasa itself, but you can also upload photos via email—perfect for iPhone snaps. To set up your upload email address, go to Picasa Web Albums and click the Settings link in the top-right corner. Under the General tab, in the "Upload photos by email" section, check the box next to "Allow me to upload photos by email." Enter a secret word to get your unique email address, and click the Save Changes button. Now add that secret email address to your contacts. Next time you snap a photo from your smartphone and want to instantly upload it to Picasa, send it via email to that address. To add a photo directly to a particular album, enter the name of the album in the subject line of your message.
Group Your Photos by the People in Them
Much like iPhoto, both Picasa and Picasa Web Albums can recognize faces in your photos and let you identify those faces by assigning Name Tags to them. Once your photos are loaded into Picasa on the desktop, it will scan them and place all the images with faces in them in an Unnamed People album (under People in the left column). Browse that album and add a name to each person pictured to identify them. If you're signed into your Google account, link those photos with the corresponding person in your Google Contacts list.
Find all your Macworld Expo pictures of Sinbad with one click.
For each person you identify, Picasa creates a person-specific album and continually scans your library for new photos with faces matching ones you've already tagged. Picasa will ask you to confirm its name-tag suggestions, and those suggestions are often, but not always, accurate. Regardless, you can always correct an inaccurate name tag.
Picasa Web Albums also uses name tags, and can list photos by the people in them. To turn on this feature, click the Try It button on the right side of your album list in the Name Tags section.
Put Your Photos on the Map
You can easily add location information—aka geotags—to your photos and display them on a Google Map with each photo pinned to the location where it was shot. To assign location data in the desktop app, click the Places button on the bottom right, between People and Tags. In the Google Maps panel that appears, search for an address. Once you've found the location where a photo was taken, click OK in the "Put photo here?" dialog.
Place your photos on a map, and even view them in Google Earth.
In Picasa Web Albums, choose a photo, and in the information panel on the right, click the Add Location link to find an address in Google Maps, and then put the photo there. Once you've geotagged your photos, you can view a map of photos by clicking the View Map link for an album.
Make Money with Google AdSense!
Google's AdSense service is a great way to make some extra change without digging through the couch cushions for quarters. All you have to do is place a simple snippet of JavaScript in your website's source code, and Google will start serving up ads on your site. Then, every time a reader clicks, you'll hear "cha-ching" all the way to the bank...or something like that, anyway.
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Signing up for AdSense (google.com/adsense) is easy. Once you're logged in, choose between an "ad unit" or a "link unit"—an ad unit is an advertisement box containing either text ads, image ads, or both, while a link unit is a box containing relevant links to other sites based on the content on your webpage.
From there, choose the format and colors that work with your design. Google's Help section (google.com/adsense/adformats) includes examples of what each ad format looks like. Then, create an Ad Channel, which enables you to track the performance of the ad unit you are creating. For instance, you can create a new channel for each site you are placing ads on to see which particular site is making you the most money. The final screen lets you specify a name for the ad unit you just created; then click the Submit and Get Code button. All that's left to do now is paste that resulting code into your site's HTML...and wait for the money to start rolling in!
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