Review: 2011 Ford Edge Limited

Sent to you via Google Reader

Review: 2011 Ford Edge Limited

Filed under: Crossover, Ford, Reviews

Ford Masters The Mid-Cycle Refresh

2011 Ford Edge - Click above for high-res image gallery

It's one thing for an automaker to develop a single great vehicle. After all, even a blind squirrel can score the occasional nut. But to gain a loyal customer base, automakers must string together a consistent cadence of winners. When CEO Alan Mulally joined Ford Motor Company in 2006, he inherited a product lineup with only two true champions: the F-Series pickup and the iconic Mustang. Over the next four years, Mulally and his team concentrated on getting the company leaner and meaner while improving quality and streamlining its product offerings.



At the same time that Ford was trimming costs and eliminating waste, it was also producing more competitive products. The 2010 Taurus was a step in the right direction. The 2010 Fusion won Motor Trend Car of the Year. The 2011 Mustang GT got the engines it needed to beat up on the pony car competition. And buyers are spending top dollar to get optioned-up

Sent from my iPad